THE EMILE & IDA
STORY

Emile et Ida is a ready-to-wear brand created by Delphine Papiernik in 2010.

Originally exclusively for children, dedicated to the carefree spirit of happy days, holidays and the playground,
The company's fashion combines freedom of movement and elegance to dress lively children

Building on its success, the brand is extending its creative vocabulary to women from 2017. The clothes tell the story of a daily life full of poetry and softness: timeless pieces with a lot of work (hand embroidery, smocks) are mixed with a contemporary and casual wardrobe. Thus, the collections, made from the finest materials in committed factories, are passed on from generation to generation and dress up every moment of life.

2010 to 2013

The beginnings

2010.
Birth of the brand

Delphine left her job to create the clothes she dreamed of for children. Supported and encouraged by her father Emile and a friend, the three of them embarked on the adventure

During this period, her house was transformed into a workshop and office where her children and their friends were the first models. A first collection that already benefits from the know-how and quality "made in Portugal".

2012.
Travel in india

The team leaves for a trip to India to meet the Mukesh (pretty golden metal peas) which will mark the starting point of a close collaboration with Vikram, our local partner.

2013.
A time for softness

Specialising in soft fabrics and cocooning, Emile et Ida is offering a collection of sweatshirts for girls and boys from 2013.

2015 to 2019

Development

2015.
Nice shoes

Emile et Ida launches its line of shoes in calfskin and natural crepe.

Accessories make their appearance: bags and pencil cases now accompany the back-to-school season!

2016.
The address

Emile et Ida opens its first shop on the Ile de Ré, closely followed by a shop in Paris at the Abbesses.

2017.
The woman collection

Emile et Ida launches its first line for women!

But also...

2021 to present

emile & ida
has a new look

Emile & Ida fait peau neuve

Emile & Ida fait peau neuve

Emile & Ida fait peau neuve

The brand called on Atelier Deux-Cé to redesign its visual identity and its new website.